The Biggest Video Game Publisher You've Never Heard of

   ^^ That's a headline from CNBC late yesterday afternoon. When I read it, I thought to myself, "Damn, CNBC finally has an exclusive scoop on something?" I looked at the article and found out they were talking about Zenimax Media who owns Bethesda. CNBC fails again with dumb headlines. I've been playing Bethesda games since they were publishing on the Commodore 64 and Amiga computers. From the article:

http://www.cnbc.com/id/39726707?__source=yahoo|headline|quote|text|&par=yahoo
"The company’s board of directors, meanwhile, is a who’s who of media and entertainment executives—including CBS [CBS  17.49    -0.05  (-0.29%)   ] president and CEO Les Moonves, director Jerry Bruckheimer and baseball legend Cal Ripken Jr."

   These are old dudes who don't have a clue about video games but they're on the board of directors? Well, that's pretty much par for the course on most corporate boards. The rest of the article reads like a paid pump-piece designed to pave the wave for an eventual ZeniMax IPO in the next couple of years. These articles prime the investing public to be on the lookout for a company and are designed to build interest. If the ZeniMax IPO is on course, expect to see a lot more articles like this one in the next few months.