Tuesday, October 19, 2010
The Biggest Video Game Publisher You've Never Heard of
"The company’s board of directors, meanwhile, is a who’s who of media and entertainment executives—including CBS [CBS 17.49 -0.05 (-0.29%) ] president and CEO Les Moonves, director Jerry Bruckheimer and baseball legend Cal Ripken Jr."
These are old dudes who don't have a clue about video games but they're on the board of directors? Well, that's pretty much par for the course on most corporate boards. The rest of the article reads like a paid pump-piece designed to pave the wave for an eventual ZeniMax IPO in the next couple of years. These articles prime the investing public to be on the lookout for a company and are designed to build interest. If the ZeniMax IPO is on course, expect to see a lot more articles like this one in the next few months.