Thursday, November 11, 2010
Trademarking "It's On Like Donkey Kong"
Does Nintendo really need to own that phrase? Are they seeking the control of the phrase so that it can't be used in trite advertising from other companies? Nintendo didn't even come up with the phrase. Sure, they own "Donkey Kong" but if another phrase pops up in popular culture with "Donkey Kong" in it, will Nintendo try to trademark that too? When will it end? If the phrase "I'm eating pie like Pac-Man" becomes popular, should Namco seek to control and own that phrase too?
I can see the outcome of the trademark application already: DENIED.
I'm back. I was at a 3-day wedding in Vegas for a college buddy. -J-Sonoma