Tuesday, November 2, 2010
Electronic Arts in 5-year Facebook Credits deal
Video game publisher Electronic Arts Inc. said Tuesday it signed a five-year deal to make Facebook's virtual currency, Facebook Credits, the sole way to pay for virtual items in its games on the social media website.
EA said "Pet Society" and "Restaurant City" are two of the top 10 games on Facebook measured by daily active users. The games come from Playfish, which EA bought last year for $275 million. EA's soccer and football games also are playable on the site and it recently launched Monopoly for Facebook.
Disclosure: J-Sonoma holds a position in shares of EA.