Groupon Rejects Google

According to a news story out of the Chicago Tribune a few minutes ago, Groupon has apparently rejected Google's $6 billion takeover attempt. This probably won't be apparent to Google now in their throes of takeover passion but this is a good thing. I've mentioned before that Groupon is a fad. It's a fad business model that preys on businesses. There is no long-term sustainability in the social buying business model but Google can probably build their own "Groupon" using their ample resources for a tenth of what Groupon would have cost them.