Jean-Bernard Lévy, CEO Vivendi |
Activision Blizzard’s chief executive Robert Kotick said, "Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment, The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment."
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